Internet Promotion ? Advantages And Disadvantages_76481 ...

The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets.

In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequately take advantage of the opportunities that it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than Internet Promotion.

To most small business entrepreneurs, marketing or promoting their products or services via the Internet can be a daunting task. However, with adequate information small businesses can benefit significantly from Internet Promotion while minimising the disadvantages that it presents. In fact, it may prove to be the marketing strategy that generates the highest return on investment.

The Advantages

Cost Effective and Enduring Marketing Strategies

The Internet has become the information superhighway for the buying public. Most persons prefer the hassle free transactions that Internet shopping can offer. As a result, the Internet has become the most powerful selling tool. Internet Promotion offers cost effective ways for small businesses to enhance their product or service distribution networks. For example, the use of portals can help create new marketing channels and logistics, or provide better or faster product access for customers.

In comparison to other forms of marketing, Internet Promotion presents the advantage of reduced budget and storage costs, when compared with printing brochures, producing television or radio advertisements or managing a call centre. It presents a fast and cost effective option for penetrating new markets.

Market Penetration

With millions of person using the Internet to search for products and services, small businesses can penetrate other markets at a fraction of the cost of traditional marketing methods.

Websites act as virtual storefronts, allowing businesses to stay open 24/7. Internet Promotion gives a business greater visibility, thereby creating more opportunities for increasing its customers at relatively low cost. Never before has it been easier for an upstart business to be able to reach out to literally millions of potential customers and to position themselves for success, without the need for costly infrastructure and overwhelming marketing costs. Thanks to the Internet, new businesses can become popular almost overnight.

Low Cost, Instant Communication

Email makes business communications instant, whether the customer or business affiliate is across the street or across the globe. It makes it easier for customers to maintain contact and readily facilitates repeat purchasing. An effective online strategy can therefore turn a small web business into a virtual cost saver and income-generating machine. The net result is that the small business can gain significant competitive advantage in a given market.

Many online businesses have therefore resorted to the use of ezines, blogs, pop-up ads and other online marketing tools to let customers know about new products or services as well as provide information relevant to their respective industry. The benefits of this strategy are two fold. Marketers can effectively heighten brand awareness for relatively new products on the market whilst strengthening customer relationships, with shorter time frames.

Content is Timeless

Internet Promotion also provides the advantage of being enduring. Whereas participation at a trade fair or conference loses sales impact, once it is over, and an advertisement in a newspaper or business magazine may quickly lose its sales generating value within a day or two or as soon as the next issue is released; Internet Promotion is often timeless. Apart from the dates and sometimes prices, much of your website content remains valid years after.

Real Time Statistics For Measuring Success of Promotion Campaign

One of the most significant advantages of Internet Promotion is that its success is measurable. Marketers can use tools that provide real time statistics, on unique visitors, repeat visitors, click through rates (CTR) on advertisements, thereby allowing them to evaluate the effectiveness of a promotion campaign. This enables marketers to determine what works for their particular market and to make timely changes in their marketing strategies.

Time Saving

Another important advantage of Internet Promotion is that it saves time since it generally does away with counselling on product uses and benefits, service information and sales administration. Visitors can access ?frequently asked questions? to help themselves, and can buy online, without the involvement of staff. This saves time and money. So, whether 10 or 10,000 visitors visit the site, the increased cost is marginal whilst the savings can be immense.

But like any business approach, Internet Promotion is not without its risks and weaknesses.

Disadvantages

Difficulty in Attracting Customers

Small business may not have the resources to pay for paid directory inclusion, pay per click inclusions and often have to rely solely on search engine optimisation or word of mouth to drive traffic to their sites. With millions of businesses selling the same product and services, competing with more established businesses can be frustrating and costly venture for small business.

On the other hand, larger companies can offer promotions, pay for directory inclusions, implement pay per click campaigns as well as employ the ?who is who?in internet marketing to develop campaigns that generate traffic and leads.

Difficulty in Evaluating Legitimacy of Transaction

Another notable disadvantage of doing promoting businesses online is that it may be difficult for the businesspersons and consumers to thoroughly evaluate the legitimacy of a transaction. Small businesses are particularly vulnerable to thieves using stolen credit cards and stolen information to do online transaction.

With Internet credit card and identity fraud on the rise, small businesses are forced to finance costly security measures to reduce their vulnerability to fraudulent transactions.

Salespersons and Customers are Isolated

Another disadvantage of promotion via the Internet is that the customers and businesspersons are isolated. There is little personal contact between customer and salesperson prior to and after the sales is closed. Thus, the prospect for repeat sales may thus be diminished. Entrepreneurs are therefore compelled to adopt marketing strategies to drive online users back to their site.

From all indications, it appears that the advantages of Internet promotion, far exceed the disadvantages. With adequate knowledge, entrepreneur can benefit significantly from Internet promotion, especially small business owners.

More and more, the growth and outreach of the Internet?s, its ease and accessibility for customers is becoming inevitable. Small business would therefore be well advised to start their web advertising function in order to improve their competitiveness online.

This entry was posted on Tuesday, April 10th, 2012 at 6:03 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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How To Attract Real Estate Investing Business Locally Through ...

Most likely as a real estate investor you only buy and sell houses from your local market. This local market in most cases serves exclusively as the only place they get their leads from.

It means that if you rank highly in the search engines locally, you can attract a lot of business.

In this article, we cover how to rank highly in the local search results in the search engines.

What are local searches?
All the search engines ? Google, Bing and Yahoo ? have three types of search results:

1) Pay per click ? You pay for each visitor that clicks through to your website from your ad. For your ads to be active, you must maintain a payment method.

It does require you to spend sufficient time to optimize your ads to make sure you get a good return on your investment.

2) Organic searches
These are the main search results that usually appear below paid ads. It is every marketer?s dream to rank highly in organic search results ? bringing you a lot of profits.

We have covered how to rank highly in organic searches in a separate article.

3) Local searches
Local search results usually appear between the pay per clicks and organic search results. It is accompanied by a map of the local area highlighting the location of the businesses.

This means that just outcompeting your local neighbors can bring you a lot of leads right where you do business, even if you do not rank highly in organic search results.

How to submit your business in the search engines
In order to submit your business in local searches, you must open accounts in all the three main search engines and submit your business.

When you submit your business, always make sure you submit as much information about your business as possible. They let you submit a full profile including title, description, pictures, videos, etc. Make sure you submit the URL of your real estate investor website!

Your URL appears prominently so people can visit your real estate investor website from local search results. I have seen a lot of ads with no URL ? big mistake. In such a case potential leads are left with only a phone number if you have one and the description you have submitted.

1) Google
Open an account with Google. Go to www.google.com/local/add. They will ask you to log in or sign up.

If you are signed up, they will take you through the signup steps. You must provide a real address even if it is a P. O. Box.

To activate your ad, Google will mail a postcard with a PIN to your address. Your ad will only be activated once you enter this PIN.

2) Yahoo
Go to www.listings.local.yahoo.com/signup. They will take you through similar steps like Google. Yahoo takes 30 to 45 days to activate your ad. They do not send you a PIN.

3) Bing
Go to www.bingbusinessportal.com. The steps are just like Google. Bing will send you a PIN by mail to activate their local searches.

How to rank highly in local searches
You do need to have more back links than your competitors to rank higher than your competition.

Back links are links from third party websites pointing to your website. The more links you have, the higher you rank in both local and organic search results.

The number of comments by people you have served also seem to play a role in how high you rank in the local search results.
Successful real estate investing requires that you have leads constantly flowing and convert those leads to clients and closed deals. Find out high effective search engine optimization (SEO) can keep these leads flowing from the search engines, and how an automated real estate investor website converts these leads into closed deals. Ultimately you end up closing more deals spending less time, money and effort.

Tags: local searches, real estate investing, Real estate investors, search engine optimization

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Important Issues Connected with pet dog gates ? Choosing the ...

Dog gateways are needed should you have a creature at home. There are lots of advantages of utilizing these types of entrances. Some sort of checkpoint is a wonderful technique to let your pet to seriously actually feel concerned with this browsing good friends with no turning into qualified for leap through all of them and become into their faces. Re-decorating unbelievably beneficial to close friends who seem to might genuinely fully feel discouraged and also uneasy simply by most dogs. Just if you know a new pet can be securely and also firmly safe driving it has the gates provides an a sense of calm across the when anxious website visitor.

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Providing a good Jiu Jitsu introductory lesson

The main goal of a BJJ introductory lesson is to provide the new student with the basic details and techniques they will encounter in a fundamental class. An effective introductory lesson will put the student at ease by providing an outline of the regular classes and letting them ask questions pertaining to Brazilian Jiu Jitsu.

It is extremely important for the Instructor to capitalize on this opportunity to connect with the individual and give them as much information as possible to ensure they make an informed decision. A potential Jiu Jitsu practitioner needs to know the style of Brazilian Jiu Jitsu being taught and the ability of the instructors to relate the techniques and positions to them before they join the academy.

The Instructor is going to be determining the physical attributes of the student, the way the individual processes the techniques and movements, and what they hope to get out of Brazilian Jiu Jitsu.

This all needs to be taken into consideration to have a successful introductory class.

An efficient and effective introductory lesson will have an outlined structure to give the person a good workout, processing new information, and enjoying the class. These three elements can and should be carried over into the regular classes to ensure the students get the most out of their training.

BJJ Introductory Class Structure

Warm up at the start of every Jiu Jitsu class. A proper warm up safely prepares the body for the increased demands of exercise and reduces your risk of injury. Start with a few minutes of calisthenics exercises that target the use of the entire body.

Have the person learn and drill simple movements that can be easily absorbed.

The best way to approach this is to put the student in each of the fundamental positions and explain the techniques and details as you go. Then have the individual train a couple of moves that will allow them to transition into another position. A good example would be: passing the closed guard, secure side control, and move to mount position.

It is required that the student understand how to Tap from a submission before the introductory class is finished. It is crucial for the student to understand that at some point they will Tap and that it is part of the process to getting better. Make sure to cover the types of submissions that are allowed in the academy and if the situations change at different belt ranks.

Do not do any live training in the introductory class, but it is necessary to explain to them why it is implemented in the training. Explain the difference of position rolling compared to starting a roll from the knees and the benefits of each.

End the intro with some light stretching, followed by a quick recap of the class. This is the time to make sure all of the individual's questions have been answered and they have an understanding of the fundamental class structure. The primary goal of the Brazilian Jiu Jitsu lesson is to make the learning process enjoyable right from the start.

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